Being a partner of AC Milan means to undertake a business relationship and to seal a relationship based on the great passion for football and the values that are part of the Group's DNA, such as respect, ethics and fairness.
For 2016/2017 season, 26 companies have carried out, renewed or signed a sponsorship agreement with AC Milan.
After the change of ownership, the commercial department worked in two directions:
- with a view to absolute transparency and protection towards partner companies, we decided to include the change of control clause in renewals and in new sponsorship contracts. In this way, in the event of a change of ownership, partners have the possibility to terminate the contract.
- the need to build a renewed sense of belonging to the Club: #weareateam was the heart of the commercial workshop at the end of the season.