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EN
"Shortly Fondazione Milan will be 15 years old, we are an active reality all over Italy, and we have also undertaken initiatives in different countries all over the world. We focus on children, on young people, we are present in many Italian cities, in difficult districts. The Report is absolutely positive, there is always so much to do, we hope to carry out initiatives young people’s world."
Barbara Berlusconi
Fondazione Milan has been representing AC Milan's desire to work for the community, especially for new generations, for 14 years. The work focuses on the development of philanthropic initiatives that use sports as a tool to respond to the most urgent social needs.
In 2016/17 football season, Fondazione Milan confirmed the business model based on three guidelines - Sport for Change, Sport for All, Sport for Values and the program dedicated to Emergency situations.
Some innovations have also been introduced to further enhance the impact of each initiative.
Sport for Change has been enriched with new offices on the territory, managed directly by Human Resources of Fondazione Milan and the work dedicated to young people in conflict with the law has been deepened. As for Sport for All, new projects were tested to support disabled people to access sports practice, working in contexts different from those areas where people with difficulties are supported.
With Sport for All we also wanted to set up a pathway dedicated to the young players of AC Milan Youth Sector to create moments of mutual exchange with the protagonists of the projects of Fondazione Milan, a privileged opportunity to convey the values of diversity, the ability to adapt and listening to other people, the culture of inclusion.
Finally, Fondazione Milan set up a fund dedicated to fundraising for the people of central Italy affected by the earthquake on August 24, 2016.Fondazione Milan organized various fundraising activities, involving all the departments of the Club, the First Team Players and Milan Glorie.
OBJECTIVES
Turn sport into a vehicle of change to fight against exclusion and social discrimination
TARGET
11-15 years old
Dropping out risks
15-24 years old
In conflict with the law
METHODOLOGYAND PRIORITIES
Integrate problematic children by addressing delinquent behaviour and social exclusion
OBJECTIVES
Use sport as a social adhesivetowards disabilities as well
TARGET
6 - 18 years old
People with disabilities
METHODOLOGYAND PRIORITIES
Promote access to and support in sport within inclusive environments for disabled people
OBJECTIVES
Promote the values of sport, respecting others and fair play
TARGET
4-18 years old
Across the board
METHODOLOGYAND PRIORITIES
Set up encounters that involve young people in their normal environments
OBJECTIVES
Use sport to restore children's right to play
TARGET
4-18 years old
In situations of humanitarian crises
METHODOLOGYAND PRIORITIES
Offer relief to children caught up in crises through recreational and sporting activities
| KPIs | 2016/2017 | 2015/2016 |
|---|---|---|
| Funds raised by AC Milan Foundation | 630,698 | 482,299 |
| Number of young people involved in programs supported or launched by FM | circa 3,000 | circa 2,500 |
| Number of operational programs managed by FM | 4 | 4 |
| Values of the operational programs managed by FM | 220,384 | 130,903 |
| Number of social projects financed by MF | 7 | 7 |
| Value of the social projects financed by MF | 171,541 | 344,891 |
| Total value of the investment supported by MF | 391,925 | 475,794 |
| Social Network | 2016/2017 | 2015/2016 |
|---|---|---|
| Number of Milan Foundation’s supporters on Facebook | About 190,000 | 177,956 |
| Number of interactions with supporters (posts, private messages, etc.) on Facebook | 361,448 | 161,922 |
| Average response time to supporters on Facebook | 34h | 34h |
| Users engaged – Total users who interacted with Milan Foundation | 516,663 | 222,670 |
| Users engaged – Overall average users who interacted with Milan Foundation per month | 43,055 | 18,555 |
| Areas of sectors | 2016/2017 | 2015/2016 |
|---|---|---|
| Sport For Values | - | 20% |
| Sport For Change | 56% | 52% |
| Sport For All | 31% | 21% |
| Crisis | 13% | 1% |
| Other | - | 6% |
| Efficiency Index | 2016/2017 | 2015/2016 |
|---|---|---|
| General charges | 36% | 29% |
| Charges for institutional activities | 63% | 30% |
| Extraordinary charges | - | - |
| Fundraising charges | 2% | 41% |
| Funding sources** | 2016/2017 | 2015/2016 |
|---|---|---|
| Companies and Foundations | 39% | 36% |
| 5x1000 | 43% | 23% |
| Events and Charitable contributions Milan Glorie | - | 6% |
| Individual Charitable contribution | 18% | 35% |
| Extraordinary income | - | - |
**in the new Report, charitable contributions coming from events and Milan Glorie have been reabsorbed in the other macro-categories.